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NSSF Contact:  Bill Brassard - 203-426-1320,

Mule Deer Foundation Contact: Jon Zinnel – 801-973-3940,





The National Shooting Sports Foundation (NSSF) and Mule Deer Foundation (MDF) announced the two organizations will begin working cooperatively to promote firearm safety as part of NSSF’s Project ChildSafe campaign.


“We are proud to stand beside the NSSF and ProjectChildSafe to promote firearms safety,” said Jon Zinnel, the Mule Deer Foundation’s Youth Programs Coordinator. Zinnel directs MDF’s M.U.L.E.Y. (Mindful, Understanding, Legal and Ethical Youth) Program, which started day camps for youth shooting in 2007. “Our vision is to use the best practices to recruit and mentor new hunters, shooters and conservationists. A fundamental pillar of our M.U.L.E.Y. program encourages firearm users to be safe, which includes properly storing your firearm when not in use.”


MDF joins a growing list of leaders in the hunting and shooting sports fields pledging their support for Project ChildSafe. Other supporter organizations include Cabela’s, USA Shooting, the Outdoor Channel, the U.S. First Responders Association and many of the nation’s largest hunting, shooting and outdoor publishers.


“We’re very pleased to have the the Mule Deer Foundation helping to promote our message that proper storage is the number one way to help prevent firearm accidents, theft and misuse,” said NSSF President and CEO Steve Sanetti. “As a leading member of the conservation community, MDF will be a powerful voice in encouraging proper and safe firearm storage.” 


About Project ChildSafe: NSSF, the trade association of the firearms industry, launched Project ChildSafe in 1998 (prior to 2003 the program was called Project HomeSafe) as a nationwide initiative to promote firearms responsibility and provide safety education to all gun owners. Since 1998 the program has provided more than 36 million free firearm safety kits that include a gun lock to gun owners in all 50 states and five U.S. territories. That’s in addition to the more than 60 million free locking devices manufacturers have included with new firearms sold since 1998 and continue to do today. While helping to prevent accidents among children is a focus, Project ChildSafe is intended to help adults practice greater firearm safety in the home. More information is available at


About MDF: The Mule Deer Foundation is the only conservation group in North America dedicated to restoring, improving and protecting mule deer and black-tailed deer and their habitat, with a focus on science and program efficiency. MDF is a strong voice for hunters in access, wildlife management and conservation policy issues. MDF acknowledges regulated hunting as a viable management component and is committed to recruitment and retention of youth into the shooting sports and conservation. More information is available at


About NSSF: NSSF is a leading organization promoting firearms safety and responsibility in the U.S.  As the trade association for the firearms industry, its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 10,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen's organizations and publishers. For more information, visit


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